Top 5 Ways to Advertise Your Business in Peterborough, Ontario
- theunmannedav
- Jul 9
- 2 min read
Updated: Jul 16
#5 SIGNS AND BILLBOARDS
Out-of-home advertising has stood the test of time. There are plenty of great spots across Peterborough to place ads like billboards as well as arena and venue signage.
Examples:
Kawartha TV Video Board (Park and Lansdowne)
Kinsmen Arena Video Billboard
PMC arena billboard
Healthy Planet Arena
Peterborough Memorial Centre
Kinsmen arena
Misken Law Community Complex
Bowers Ball Diamond
#4 LOCAL NEWS PAID ADVERTISING
Promoting your business through local news outlets offers powerful advantages, especially in a tight-knit community like Peterborough. Paid ads will get your brand out to a large contained audience in throughout Peterboorugh and the Kawarthas. The downsides are the overall costs and lack of audience targeting.
Examples:
Kawartha Now
Global News
Peterborough Examiner
101.5 The Wolf
Country 105fm
100.5 Fresh Radio
OLDIES 96.7
#3 LOCAL NEWS PR STORIES
Local media provides access to a highly engaged audience that already trusts the source, making your message more credible and effective. A featured story can go a long way and can typically be done for free if you reach out with a good enough story.
Examples:
Kawartha Now
Global News
Peterborough Examiner
101.5 The Wolf
Country 105fm
100.5 Fresh Radio
OLDIES 96.7
#2 EVENTS AND ENTERTAINMENT SPONSORSHIP
\With over 110,000 attendees and $4.3million economic impact, Peterborough Musicfest is a massive opportunity to build brand affinity for your business. Likewise, the Peterborough Petes and Lakers have been a community staple for decades with a passionate fan base.
Local sponsorship opportunities
Peterborough Musicfest
Peterborough Petes
Peterborough Lakers
Youth Sports teams
Peterorough Folk Fest
Craft Beer festival
Peterborough Chamber of Commerce
#1 DIGITAL CONTENT CAMPAIGN
Digital content such as videos, photos, and graphics are the best way to attract specific audiences and direct them to your brand. Peterborough and the Kawartha's is still a relatively untapped market for targeted ads, and not many businesses are taking full advantage. Quality content that is custom-created for your brand is the key to getting successful results with digital ads.
GET THE BEST CONTENT CAMPAIGNS WITH UNMANNED CREATIVE AGENCY
Unmanned offers Peterborough's best video production and marketing campaigns. With multiple award-winning international campaigns, Unmanned creates stories that resonate AND produce results. Their flexible and friendly approach will break down your business needs and develop a fully custom content plan based on your goals. Unmaned created ads can be used across multiple social and traditional channels or targeted through a managed digital campaign.
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