UNMANNED MARKETING CASE STUDIES
The Campaign that changed the game, and helped empower young girls across Canada
THE CLIENT:
GIRLS FORWARD FOUNDATION
Background:
Girls Forward (Formerly Fast and Female) was in the midst of a full brand overhaul. Swapping their identity from a brand that appeared to promote high performance training for young girls to something that better aligned with what they really do. Which is empower young girls and instill confidence and other life skills through sports prgramming.
The ask:
Create a game changing launch campaign that aligned the new brand identity with a message that ignites and inspires donors, volunteers and young girls to get involved with Girls Forward.
Stories that Inspire:
Through a hero video that highlights the Fast and Female Impact
Visuals that Resonate:
Designing assets that reflect the mission, energize the audience, and elevate the new identity.
Crafting a launch event and campaign that create lasting memories and drive nationwide engagement.
Moments that Matter:
THE CAMPAIGN VIDEO
The hero video conveys a sense of empowerment as we follow 3 girls across 3 different sports driving toward their goals. The video highlights both individuality and strength, as well as community and fun!
50K
Impressions
2.5K
Interactions
20%
More Conversions
THE LAUNCH EVENT
To kick off the new brand Unmanned organized an exclusive launch party. Featuring keynote speakers from Nike, Olympic Athletes and sports reporters. Unmanned created a custom photo-op designed to look like a dressing room locker.
The Locker
The Unmanned Team designed and built a custom activation booth in the shape of a sports locker for Girls Forward, creating an eye-catching and interactive space that perfectly embodied the spirit of the brand. This unique design not only drew attention but also provided a memorable experience that left a lasting impression on attendees.
